Concerning trademarks, BETTEN & RESCH represents clients from many different fields of business. We have particular expertise not only in fields such as information and telecommunication products and services, retail, new media, insurance services, travel agencies, but also in fields such as the pharmaceutical sector, logistics, mechanics, and various consumer products (i.e., for nutrition, clothing, hygiene, and household items).

Our services include assisting our clients in searching for potentially conflicting trademarks, evaluating the registrability of trademarks, proposing trademarks, drafting lists of goods and services tailored to each client's individual products, as well as in filing and prosecuting trademark applications, conducting opposition procedures, cancellation and revocation proceedings and litigation. We also take into account all other IP rights which may play a role when assessing the trademark situation, e.g., domain names, company names and titles.

BETTEN & RESCH directly represents clients in German, Community and international trademark applications, including conversions of Community and international trademarks. With our well-established network of relations to IP firms world-wide we also provide for trademark registrations in all countries throughout the world.

One of our major focuses is on advising clients concerning their trademark portfolio and management, as well as on the development of an individual filing strategy which balances the attainable scope of protection with the corresponding costs in an optimal manner.